Using examples from Star Wars: The Old Republic, this lecture focuses on how spatial analysis can be used to support a rapid content iteration process during the late stages of MMO development. The lecture will show how BioWare's homegrown 'HoloProjector' spatial visualization toolkit is used in day to day development to surface user behavior metrics down to the developers on the ground for decision making and content validation. The talk will show a selection of interesting 2D and 3D visualizations, discuss lessons learned and provide information on how to get started with the topic on your own project.