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|Session Name:||Community Management Best Practices from the Console Side|
|Speaker(s):||Kellie Parker, Stan Press, Kathleen Sanders|
|Company Name(s):||SEGA of America, ASTRO Gaming, Microsoft Studios|
|Track / Format:||Customer Experience|
Community management is a growing discipline across all gaming companies. Community managers blend customer service, marketing, public relations, and relationship management techniques to engage customers and create loyalty. Navigating these ever-changing waters can be tricky, but the presenters are here to help! Learn from these experienced gaming community managers from the well established console side of the industry on how to connect with your consumers, effectively leverage social media for campaigns, and deal with the haters. There will be time for questions, so ask away!