GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Community Management Best Practices from the Console Side|
|Speaker(s):||Kellie Parker, Stan Press, Kathleen Sanders|
|Company Name(s):||SEGA of America, ASTRO Gaming, Microsoft Studios|
|Track / Format:||Customer Experience|
Community management is a growing discipline across all gaming companies. Community managers blend customer service, marketing, public relations, and relationship management techniques to engage customers and create loyalty. Navigating these ever-changing waters can be tricky, but the presenters are here to help! Learn from these experienced gaming community managers from the well established console side of the industry on how to connect with your consumers, effectively leverage social media for campaigns, and deal with the haters. There will be time for questions, so ask away!