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The Number One Educational Resource for the Game Industry

Session Name: Data Mining and Machine Learning Applications in Blizzard Online Games
Speaker(s): Greg Ashe
Company Name(s): Blizzard Entertainment
Track / Format: Customer Experience

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Data mining and machine learning are becoming essential tools for helping game companies deliver the most epic entertainment experiences possible. This talk will cover a variety of techniques used by Blizzard Entertainment's Business Intelligence team to help developers understand the types of gamers who are playing Blizzard games and how those players are spending their time in game. Particular focus will be placed on techniques used to segment players into play style archetypes and how these archetypes differ across regions.

GDC Online 2011

Greg Ashe

Blizzard Entertainment

free content

Customer Experience

Business & Marketing