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The Number One Educational Resource for the Game Industry

Session Name: Successfully Migrating to F2P (Presented by Digital River)
Speaker(s): Bjorn Book-Larsson, Steve Levy, Tim Merel, David Reitman, Chris Sturr, Bill Wang, Joseph Willmon, John Young
Company Name(s): GamersFirst, NCsoft, Digi-Capital, Digital River, Sony Online Entertainment, Perfect World, GamersFirst, Perfect World Entertainment
Track / Format: Monetization

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Join a panel of industry experts as they share their experiences as they navigated the transition from one-time sale and subscription monetization models to F2P. Key considerations include revenue management, game design and development, consumer acceptance, messaging, and more. This panel will be moderated by David Reitman, senior director, Digital River. He will be joined by Bjorn Book-Larsson, chief operating officer and chief technology officer, GamersFirst, and Bill Wang, vice president, Perfect World, among others.

GDC 2012

Bjorn Book-Larsson


Steve Levy


Tim Merel


David Reitman

Digital River

Chris Sturr

Sony Online Entertainment

Bill Wang

Perfect World

Joseph Willmon


John Young

Perfect World Entertainment

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