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Session Name: APB Reloaded: Design and Item Monetization Challenges When AAA Games Goes Free2Play
Speaker(s): Bjorn Book-Larsson
Company Name(s): GamersFirst / Reloaded Productions Inc.
Track / Format: Production

This session explores a large number of challenges facing AAA games trying to convert to Free2Play item monetization games, specifically the challenges facing All Points Bulletin as the game became APB Reloaded. In addition to having very different business models, games that rely on selling items also require unique design elements to retain audience interest over sufficient time spans to make back the development investment.

GDC 2012

Bjorn Book-Larsson

GamersFirst / Reloaded Productions Inc.

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