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Session Name:

There is Another... Darth Vader SWTOR - Creating A True Competitor in the AAA MMO Space


A discussion of how SWTOR has managed to get into a position to shake up a space that has been dominated for 7+ years by one game.
- Ensure a smooth launch at scale
- Broaden the market and bring in non-MMO gamers
- Innovate carefully
- Triage - always
- Build enough content so that there is no obvious "Content Horizon" where your high-quality content disappears.
- Test early and often
- Scale a team to meet those challenges.
We will discuss all of this with reference to SWTOR, WoW and major other MMO launches of the past 7 years.

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  • GDC 2012
  • Dallas Dickinson
  • Bioware
  • Richard Vogel
  • Bioware
  • free content
  • Production
  • Production