|Session Name:||Designing Games to Sell|
|Company Name(s):||Ubisoft Montreal|
|Track / Format:||Production|
Designing videogames is a creative business, and countless hours are spent discussing creative issues, but rarely do we talk about how these business decisions affect content. Every decision you make, from platform to business model to features have the potential to affect your game both positively and negatively. If our goal is to find an audience, to communicate successfully with them, and to have them pay for your work, then the unspoken questions behind every one of your design decisions are: Does my audience want this? Will they pay for it? In other words, am I designing something that will sell?