GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Finding Ways to Create Joy: The Quest for New IP
Simply put, new IP development is hard. In an industry where execution only can have significant risk, searching for new IP is often deemed unfeasible. Zynga With Friends has fully embraced the challenge of new IP development and has experimented with a variety of techniques for developing new IP. Technical Director Vijay Thakkar will take attendees through some of those experiments, identifying particular successes and failures, and will give attendees a view into some new ideas for IP development the studio is exploring next!
Did you know free users get access to 30% of content from the last 2 years?