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Session Name:

Free-to-Play Market Trends and Metrics


Free-to-play has been heralded as the revenue model of the future. So let's take a look at the numbers, and see what's what. This talk covers the online games industry and looks at current trends and developments through a data-driven lens. Central to this talk is the presentation of comparative market data on MMOs and social network-based games. We will look at behavioral data, use this to assess the overall free-to-play market, and draft an outline for its future.

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  • GDC Online 2012
  • Joost van Dreunen, Ph.D.
  • SuperData Research
  • free content
  • Business and Marketing
  • Business & Marketing