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The Number One Educational Resource for the Game Industry

Session Name:

Designing Virtual Markets for Fun and Profit

Overview:

Today's games are full of different kinds of markets for buying and selling virtual goods and currencies, such as item shops, auction houses, NPC vendors, and real-money marketplaces. Some markets are player-to-player, some are publisher-to-player, and some involve even more parties. Some markets are fun to use, some are quick and efficient, and some generate social interaction. Based on economic theory, consulting experience, and real examples, this lecture shows you how to approach this complex space in a structured manner in order to design great markets that support your gameplay or monetization goals.

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  • GDC 2013
  • Vili Lehdonvirta
  • London School of Economics
  • free content
  • Design
  • Design