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|Session Name:||Cracking the Cross-Platform Challenge: How Candy Crush Saga Became a Smash Hit on Facebook and Mobile|
|Track / Format:||Business, Marketing & Management|
|Overview:||To deliver truly snackable entertainment, a game needs to be available anytime, anyplace, anywhere. This is a tough challenge to crack, but as the growth of the Candy Crush Saga shows, the demand from gamers is strong. In less than two years, King.com has transitioned from a web-based games portal to become one of the leading casual games companies worldwide, driven by a compelling cross-platform experience. King.com CEO and co-founder Riccardo Zacconi will share his key lessons, successes, and pitfalls on making this rapid transition.|