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|Session Name:||How CSR Broke the Mold in Freemium|
|Company Name(s):||Boss Alien, A NaturalMotion Studio|
|Track / Format:||Business, Marketing & Management|
|Overview:||CSR Racing was NaturalMotion's second major Freemium game for mobile. At a time when the top grossing chart was dominated by empire-building titles and simple 2D games, developer Boss Alien broke the mould by bringing cutting edge 3D graphics and console sensibilities to the iOS app store. It paid dividends and Jason Avent, Boss Alien's founder and Managing Director will explain how the franchise has hit well over 30 million downloads and is sitting at the top table of mobile games in terms of revenue.|