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Session Name:

Designing Criminal Case for Virality and Retention

Overview:

Criminal Case, by Pretty Simple, is a social and casual game of investigation that has been a runaway hit on Facebook, with 5M DAUs as of April, 97% of which were acquired organically. Designing the virality and retention of Criminal Case was an exercise in going against some commonly-held beliefs in casual Facebook games. Finding our own way of achieving good retention and virality meant creating an inherently social gameplay from the get-go, going for seemingly old-fashioned values such as earning player's word-of-mouth, and much more.

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  • GDC Europe 2013
  • Bastien Cazenave
  • Pretty Simple Games
  • Corentin Raux
  • Pretty Simple Games
  • free content
  • Free to Play Design & Business Summit
  • Business & Marketing