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|Session Name:||The Story of Casual Games - Past, Present and Future|
|Company Name(s):||GameDuell GmbH|
|Track / Format:||Business, Marketing & Management|
|Overview:||In the past 10 years, casual games have experienced dramatic changes, seeing the rise and fall of distribution channels, rapid shifts of platforms, and breath-taking innovations in game design and business intelligence. However, one thing remained unchanged: the games industry's pioneering spirit, which makes it extremely agile and innovative. Where will this spirit and the lessons we have learned lead us next? Michael Kalkowski explains how the industry's winners managed to go with the flow, adapting to ever-changing circumstances. He also dusts off his crystal ball to predict the most important trends of the upcoming months for web, social, mobile and cross-platform games.|