| Session Name: | Mobile Web - How It Works. Where It's Going. What It Means for Apps. |
| Speaker(s): | Jason Mark |
| Company Name(s): | Gravity Switch |
| Track / Format: | Enterprise Apps |
| Overview: | Everyone needs a mobile site, so why do Apple or The New York Times have apps instead of mobile-friendly websites? nnWe can all agree that smart organizations know they need some way to reach their audiences who use mobile-devices. In this session, Jason Mark, Co-Founder of Gravity Switch, will help you weigh the choices of a mobile site vs. an app in order to decide which is right for you. How do you choose between making an app or a mobile-friendly website or web-app if you prefer? Is your site mobile-friendly? Should it be? What are the best practices in mobile web development? What does mobile-friendly even mean? |
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