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|Session Name:||Mobile Web - How It Works. Where It's Going. What It Means for Apps.|
|Company Name(s):||Gravity Switch|
|Track / Format:||Enterprise Apps|
|Overview:||Everyone needs a mobile site, so why do Apple or The New York Times have apps instead of mobile-friendly websites? nnWe can all agree that smart organizations know they need some way to reach their audiences who use mobile-devices. In this session, Jason Mark, Co-Founder of Gravity Switch, will help you weigh the choices of a mobile site vs. an app in order to decide which is right for you. How do you choose between making an app or a mobile-friendly website or web-app if you prefer? Is your site mobile-friendly? Should it be? What are the best practices in mobile web development? What does mobile-friendly even mean?|