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|Session Name:||The User Did What?!|
|Track / Format:||Brand Marketing Apps|
|Overview:||New technologies and interaction paradigms emerge at a breakneck pace. In order to provide an elegant user experience, it is critical to have user-centered design lead the product development process. Ricky Bacon will discuss the importance of user testing in the product development process of "BAND-AID Magic Vision featuring Disney's the Muppets," an augmented reality app that engages mothers and children.|