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|Session Name:||User Acquisition Redefined: Focusing on ROI to Reach Top 10 Grossing|
|Track / Format:||Brand Marketing Apps|
|Overview:||User Acquisition is not just about CPI, it's about delivering monetization and ROI. Bryan Buskas, VP of Sales and Marketing for AdColony, will explain how the mobile user acquisition (UA) landscape has been redefined with a true focus on acquiring the highest quality and most loyal users through advertising. In a recent survey of top app developers, two-thirds of respondents reported they find video ads to be more effective for app marketing (user acquisition) campaigns as compared to other channels such display ads and offer walls. In addition, 50% of respondents said they expect to shift more budget to mobile video in 2013. With 100s of choices and channels for user acquisition, where do you start? How do you reach Top-10 Grossing without breaking the bank? How do you automate and optimize campaigns? What tools do you use? In this lecture, attendees will hear KPIs, benchmarks, and strategies utilized by publishers like GREE, TinyCo, SGN and others to efficiently and effectively draw users. See how developers are getting increasingly savvy and sophisticated with campaigns to build buzz, increase awareness, drive installs and increase engagement and retention.|