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|Session Name:||Free-to-Play Market: Data & Trends 2013|
|Speaker(s):||Joost van Dreunen|
|Company Name(s):||SuperData Research|
|Track / Format:||Free to Play & New Game Business Models|
|Overview:||In only a few short years, the games industry has changed dramatically. Turns out, everyone's a gamer now! And apparently, everyone is a game developer now too. This presentation examines the fundamentals of the current games industry, and the shift to online, digital and mobile. We'll also take a hammer to buzz words such as cross-platform strategy, free-to-play, social casino and the myth of the mobile millionaire. Knowledge of the games industry, while helpful, is not required.|