In-game purchases are here to stay. Now, more than ever, it is clear that players are comfortable spending money in browser, mobile and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game's monetization. Core loops, feature design, economy design, user interface tips, user experience flows and forecasting tools are all covered in this actionable talk from a 10-year design veteran who has successfully made the leap from designing paid games to designing freemium games.