| Session Name: | Monetization Lessons from Asian Free-To-Play Games |
| Speaker(s): | Tom Nichols |
| Company Name(s): | Aeria Games & Entertainment |
| Track / Format: | Free to Play & New Game Business Models |
| Overview: | Free-to-play MMO game monetization differs significantly between games from Western and Asian developers. Western developers have focused primarily on limited monetization systems, striving to achieve a harmonious game balance for free players and spenders. Asian developers have focused on selling power through gear and weapons enhancements, resulting in much higher ARPU, but sometimes creating a perception that the games are pay-to-win. This presentation explains how Asian free-to-play MMOs drive such high monetization, and discusses the issue of selling power vs. achieving proper game balance. |
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