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Session Name:

Marketing and Monetization for Mobile Indies: Lessons from the Trenches


Getting useful marketing and monetization data is incredibly difficult for indie devs these days. Most mobile developers and publishers guard game data with their lives, because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams inside gaming incubator and accelerator Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on iOS and Google Play.

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  • GDC Next 2013
  • Keith Katz
  • Execution Labs
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  • Smartphone & Tablet Games
  • Smartphone / Tablet Games