You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

Session Name:

Jackpot Slots and Live-Ops: A Postmortem on How We Got to #1

Overview:

Jackpot Slots and Live-Ops: A Postmortem on How We Got to #1 will take attendees on a tour through a successful social casino launch on Android. Alex will first discuss the background of Jackpot Slots - our launch strategy to move up the free, and then top grossing, charts. He'll then discuss the major new features and live operations tactics that increased downloads, engagement and monetization. Finally, Alex will go through our A/B testing strategy, citing specific A/B tests and their effects on the game. The presentation will feature a lot of real data from the game that will help people benchmark their own games and understand what they can do to improve them.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2014
  • Alex Rosen
  • GREE International
  • free content
  • Business, Marketing & Management
  • Business & Marketing
  • Production
  • Production