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The Number One Educational Resource for the Game Industry

Session Name: Marketing and Monetization for Mobile Indies: Data from the Trenches
Speaker(s): Keith Katz
Company Name(s): Execution Labs
Track / Format: Smartphone & Tablet Games Summit

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Overview: Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play.

GDC 2014

Keith Katz

Execution Labs

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games