|You Own the Game but the Community Owns You
|Track / Format:
|Business, Marketing & Management
Did you know free users get access to 30% of content from the last 2 years?
|Gamers believe they own the brands, which is a bit of a dilemma for the developers and publishers who have to make decisions based on a much broader need base than a vocal minority. Ideally, game companies won't make or need to make decisions that go against this outspoken group, but often there is a need. So gamers feel jilted, like the game cheated on them, when they never understood the nature of their relationship.