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Session Name:

Google Developer Day (Presented by Google)


Join the Google team at our biggest-ever GDC Developer Day! An incredible lineup of content awaits, designed to boost your brain into the stratosphere of gaming excellence. Come meet the developer advocates, engineers and product managers of the Google products that drive users, engagement and retention for your games. Get the lowdown on the very latest ad innovations to grow your revenue. And did we mention there will be talks from the Chromecast and Glass teams too?


Developer Day Kick-Off

Growth Hacking with Play Games
Let's look at how you can harness the incredible growth of Google Play Games to rapidly expand the user base of your game, and how Play Games assists in discovery, engagement and retention.

Engaging Your Entire Community
Your player community is stronger when they can all play together. So why are you needlessly dividing them up into arbitrary groups across screens and devices? Let's look at how Google Play Games is letting all of your players play together as one big happy family.

11:15-11:30am Break

Making Money on Google Play: Best Practices in Monetization
To be successful, you need to learn from the best. This talk will review commercially successful games on Google Play and common themes they share.

Grow Your Game Revenue with AdMob
Google advertisers spend more ad dollars in games than any other type of app! Discover how you can maximize your game's earnings with awesome ads and recent innovations from AdMob.

12:30-1:20pm Lunch

Okay Glass, Play a Game

The Next Level of In-game Advertising
Ever wonder how the mobile ads ecosystem works and how ads reach your game's inventory?

Join us to learn the inner workings of programmatic and direct sales advertising, including an overview of the tools you can use to take your in-game advertising revenue to the next level.

2:15-2:30pm Break

From Players to Customers: Tracking Revenue with Google Analytics
What makes your players spend in your game? Who are your high value users and how do they play your game? Learn how Google Analytics can help you find the insights for the users that matter the most for you.

Take Your Users to the Next Level
Small tweaks to your game can result in significant revenue increase. However you cannot rely only on personal opinions; hypotheses need to be confirmed by users. In this session you will learn how to use Google SDKs to control experiments and configuration without shipping a new version of your app.

Build Games that Scale in the Cloud
Your game is a living, breathing creation that takes a lot of time and attention even after launch. So why worry about your technical infrastructure? Come hear how to build games that scale that run on Google's state-of-the-art infrastructure.

4:00-4:20pm Coffee Break

Looking to the Future

From Box2D to Liquid Fun: Just Add Water-like Particles!
LiquidFun, Google's new extension to Box2D, adds realistic fluid physics to any game. We'll show how it works, and explore how it can enliven your next game with gooey, sticky, powdery, or jelly-like fun!

Bringing the Power of YouTube to your Games

Texture Wranglin' : Getting your Android Game Assets Under Control
Bloated APKs make customers sad, and with >60% of sizes coming from textures, it's easy to see the culprit. Get your texture footprint back under control. This talk will focus on advanced processing techniques to reduce PNG sizes; Migration to GPU formats, as well as WEBP; and advanced techniques for compressing sprite animations.

5:45-6:00pm Wrap Up

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  • GDC 2014
  • Jonathan Alferness
  • Google
  • Lukas Bergstrom
  • Google
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  • Google
  • Chris Elliott
  • Google
  • Noah Falstein
  • Google
  • Dan Galpin
  • Google
  • Greg Hartrell
  • Google
  • Todd Kerpelman
  • Google
  • Russell Ketchum
  • Google
  • Mike Kwong
  • Google
  • Colt McAnlis
  • Google
  • Bob Meese
  • Google
  • RJ Mical
  • Google
  • Rahul Oak
  • Google
  • The YouTube Product Team
  • Google
  • Neil Rhodes
  • Google
  • AdMob Team
  • Google
  • Snehal Thakkar
  • Google
  • Marc Theermann
  • Google
  • Jeremy Walker
  • Google
  • Chris Yerga
  • Google
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