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|Session Name:||Find the Right Users, Find Success (Presented by Google)|
|Company Name(s):||Google Inc|
|Track / Format:||Business & Marketing|
|Overview:||It's important to drive awareness of your app, but you want to reach the right kind of users: those who engage with your app often, and drive frequent usage and conversions. App promotion, re-engagement, and knowing how to assess lifetime value presents challenges to all app developers. Search, display and video can all work together to build your user acquisition strategy in a sustainable way. Discover how you can leverage Google's tools to achieve your goals.|