| Session Name: | Find the Right Users, Find Success (Presented by Google) |
| Speaker(s): | Alex Valle |
| Company Name(s): | Google Inc |
| Track / Format: | Business & Marketing |
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| Overview: | It's important to drive awareness of your app, but you want to reach the right kind of users: those who engage with your app often, and drive frequent usage and conversions. App promotion, re-engagement, and knowing how to assess lifetime value presents challenges to all app developers. Search, display and video can all work together to build your user acquisition strategy in a sustainable way. Discover how you can leverage Google's tools to achieve your goals. |
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