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|Session Name:||Breakthrough and Rebirth The Road to Create Characters for Own Competitive Game Learnt from M3GUO Online|
|Company Name(s):||Electronic Soul Network|
|Track / Format:||Design|
|Overview:||The tide of multiplayer online battle arena (MOBA) is surging forward and esports are developing with a strong momentum. Electronic Soul Network has been dreaming of making China's own esports for years. How can the company realize its dream to gain its own place in the intense competition of great games from all over the world and to create characters accepted by Chinese local culture? The session will introduce the character design of M3GUO Online and Tower Defense of Three Kingdoms to explain the similarities and differences of Western and Chinese hero culture, and find out the break-through point of character design for the domestic developers who bog down by IP problems.|