| Session Name: | Best Practices for Small Studios: Outmaneuver Your Competition |
| Speaker(s): | Tobiah Marks |
| Company Name(s): | Microsoft |
| Track / Format: | Production |
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| Overview: | How do small independent game developers compete in the digital marketplace? It's the little things that make you stand out. You already know you need to think about things like monetization, but did you know that file size can be an even more important factor? Tobiah will share some of the practices and lessons he has learned to outmaneuver your competition and get ahead in the app stores, such as an explanation of app store optimization, how to trick your harshest critics into helping you, and advice on deciding which marketing efforts are worth your time. Most importantly, he'll explain why you need to treat your games as services, rather than products. His advice can be applied to app development on all platforms. |
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