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|Session Name:||Get Ready for Launch: How AAA Titles Do It|
|Company Name(s):||Electronic Arts|
|Track / Format:||Production|
|Overview:||Your game launches tomorrow, but there are issues being reported already! How can that be and how are you going to react? Learn how some of EA's biggest titles plan their projects out, with this session focusing on recommended materials to prepare (to avoid the situation above), best practices to adopt, (to mitigate issues that may come up), and how to best setup your team for triaging issues in the live launch window (so everyone can stay informed of the current status). These are scalable, adaptable solutions that should work for game teams of all sizes, working with their partners in marketing, customer support, QA, web, etc.|