This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Embracing the Paradigm Shift: Converting a Premium Team to an (Enthusiastic!) Freemium Team|
|Company Name(s):||Boss Fight Entertainment|
|Track / Format:||Free to Play Summit|
|Overview:||The success of games like League of Legends and SWTOR show that free-to-play games are not coming to AAA entertainment sometime in the distant future - the future is now. F2P can lead to massive success, but if done carelessly, can alienate your consumer base. In this talk, Damion Schubert describes lessons learned from SWTOR's wildly successful conversion to F2P. Topics will include: building team buy-in of the new world order, rethinking how your customer base is divided, maximizing spend from happy whales, and most importantly, how success still depends on players falling in love with your game.|