Session Name: | Embracing the Paradigm Shift: Converting a Premium Team to an (Enthusiastic!) Freemium Team |
Speaker(s): | Damion Schubert |
Company Name(s): | Boss Fight Entertainment |
Track / Format: | Free to Play Summit |
Did you know free users get access to 30% of content from the last 2 years?
Overview: | The success of games like League of Legends and SWTOR show that free-to-play games are not coming to AAA entertainment sometime in the distant future - the future is now. F2P can lead to massive success, but if done carelessly, can alienate your consumer base. In this talk, Damion Schubert describes lessons learned from SWTOR's wildly successful conversion to F2P. Topics will include: building team buy-in of the new world order, rethinking how your customer base is divided, maximizing spend from happy whales, and most importantly, how success still depends on players falling in love with your game. |