You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Embracing the Paradigm Shift: Converting a Premium Team to an (Enthusiastic!) Freemium Team
Speaker(s): Damion Schubert
Company Name(s): Boss Fight Entertainment
Track / Format: Free to Play Summit

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: The success of games like League of Legends and SWTOR show that free-to-play games are not coming to AAA entertainment sometime in the distant future - the future is now. F2P can lead to massive success, but if done carelessly, can alienate your consumer base. In this talk, Damion Schubert describes lessons learned from SWTOR's wildly successful conversion to F2P. Topics will include: building team buy-in of the new world order, rethinking how your customer base is divided, maximizing spend from happy whales, and most importantly, how success still depends on players falling in love with your game.

GDC 2015

Damion Schubert

Boss Fight Entertainment

free content

Free to Play Summit

Social / Online Games