Session Name: | Flutter Postmortem: Cultivating a Niche for F2P Success |
Speaker(s): | Tim Nixon |
Company Name(s): | Runaway |
Track / Format: | Free to Play Summit |
Did you know free users get access to 30% of content from the last 2 years?
Overview: | Runaway's butterfly raising game "Flutter" has gone from strength to strength over its two-year life cycle, steadily increasing all KPIs to become a highly profitable product on a small install base. This talk aims to dispel the myth that you need a mega-hit to create a meaningful business, instead showing a path to success built around caring for a small, dedicated group of fans who want to belong to something special. |