| Session Name: | Flutter Postmortem: Cultivating a Niche for F2P Success |
| Speaker(s): | Tim Nixon |
| Company Name(s): | Runaway |
| Track / Format: | Free to Play Summit |
| Overview: | Runaway's butterfly raising game "Flutter" has gone from strength to strength over its two-year life cycle, steadily increasing all KPIs to become a highly profitable product on a small install base. This talk aims to dispel the myth that you need a mega-hit to create a meaningful business, instead showing a path to success built around caring for a small, dedicated group of fans who want to belong to something special. |
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