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|Session Name:||Flutter Postmortem: Cultivating a Niche for F2P Success|
|Track / Format:||Free to Play Summit|
|Overview:||Runaway's butterfly raising game "Flutter" has gone from strength to strength over its two-year life cycle, steadily increasing all KPIs to become a highly profitable product on a small install base. This talk aims to dispel the myth that you need a mega-hit to create a meaningful business, instead showing a path to success built around caring for a small, dedicated group of fans who want to belong to something special.|