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|Session Name:||New Approaches to F2P Game Design|
|Track / Format:||Free to Play Summit|
|Overview:||Too often, a game team chooses the free-to-play business model without truly considering the design of monetization elements early in the project. Only when it is too late into the development cycle do they learn that there is not a clear or compelling reason for players to spend money within a game. This talk goes in-depth on four concrete tools for designing a game's monetization from day one. Using the design methods in this talk, a game team can ensure that they are building an F2P game that has both a sound business foundation and proven fun factor.|