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|Session Name:||Monetizing Play-Create-Share Games|
|Track / Format:||Business, Marketing and Management|
|Overview:||The need for creativity in the gaming space is growing. Titles such as Minecraft or Little Big Planet have shown that games focused on creation can be successful, though many titles have failed in this area. Wojciech Borczyk of Incuvo will share their experience with Createrria, a play-create-share mobile game and platform for gamers. Gameplay challenges that influenced monetization will be discussed as will various monetization models be compared, from preemium, to F2P, to subscription.|