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Session Name:

Turning 100,000,000 Friends into Game Developers: User Generated Content in Poptropica


For eight years, Poptropica has enjoyed huge success as one of the leading online games for kids. But they have struggled to produce sufficient content. In 2013 they launched Friends, a social expansion to the game. This generated a more than two hundred million friendship social graph. Their next challenge was to put it to use. Over the past nine months they have developed a user-generated content offering: Realms. In the first week of the public release of Realms, more than a million user-generated levels were saved. This talk will review the design of Realms and analyze its successes and failures.

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  • GDC Europe 2015
  • Christopher Barney
  • Pearson
  • free content
  • Production
  • Production
  • Design
  • Design