| Session Name: | Social Impact: Leveraging Community for Monetization, UA and Design |
| Speaker(s): | Dmitri Williams |
| Company Name(s): | Ninja Metrics |
| Track / Format: | Free to Play Summit |
| Overview: |
This session will recap the concept of the social impact of players on each other (Social Value), and then proceed to spell out which genres, mechanics and platforms are driving more or less of it. The data is presented in anonymized benchmarks from 500m+ players across all genres and platforms. Also benchmarked are acquisition sources, broken down by publisher. Attendees will see which channels and appeals bring in quality social players. The session is designed for Marketing and UA teams, community managers and designers. |
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