This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||'King of Thieves': Designing a F2P Game that's Different|
|Track / Format:||Free to Play Summit|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||In this talk, Eugene Yailenko, ZeptoLab's Senior Game Designer, will share his experience of designing "King of Thieves" - a game that has been downloaded more than 20 million times and is either loved or hated by players; there are not many opinions in between. The first part of the talk will describe the process of finding the key design pillars for the game during its first year of development. The second part will cover the challenges team faced during the soft-launch period, that took another year but allowed us to drastically improve retention and monetization.|