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The Number One Educational Resource for the Game Industry

Session Name: F2P 101: Microtalks
Speaker(s): Bob Bates, AJ Glasser, Eyal Grundstein, Steve Meretzky, Eric Todd, John Welch
Company Name(s): Independent, Facebook, GSN Games, GSN Games, Orange Monkey Games, Making Fun, Inc.
Track / Format: Free to Play Summit

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Overview: The Free-to-Play business model is many years old now, but there are still many people in the game industry who have not yet faced the unique issues and challenges that come with developing and releasing a free-to-play game.
Are you someone who knows little to nothing about the free-to-play space, but feel like it's time to be able to join in when the conversation turns to ARPDAU and 7-day retention? This session is for you. In one hour, the basics of free-to-play will be covered, aimed for an audience that understands game development, but is completely new to the concepts of giving your game away for free, and then optionally monetizing a portion of the resulting player base.
Topics to be covered include: understanding the funnel; acquiring users via paid advertising as well as organically; short- and long-term player retention; monetization best practices; and how to launch your game successfully.

GDC 2016

Bob Bates


AJ Glasser


Eyal Grundstein

GSN Games

Steve Meretzky

GSN Games

Eric Todd

Orange Monkey Games

John Welch

Making Fun, Inc.

free content

Free to Play Summit

Social / Online Games