You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name:

What to Expect When You're Expecting a Soft Launch

Overview:

Soft launches, especially on the App Store are tricky to get right. They have grown increasingly complex since the early days of free to play on mobile. How do you properly run a marketing campaign during soft launch? How can I collect the necessary data to tell if my game will be successful? What numbers can I expect to grow during the soft launch stage? Wooga has launched many, many games that have both failed and succeeded through our processes in soft launches. This session will speak about Wooga's experiences, and how to properly answer the ultimate question: Is this game going to become a hit?

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2016
  • Adam Telfer
  • Wooga GmbH
  • free content
  • Design
  • Design
  • Business, Marketing & Management
  • Business & Marketing