You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
GDC Vault Logo

The Number One Educational Resource for the Game Industry

Session Name:

The Gamer Motivation Profile: Model and Findings

Overview:

Gamers are not a monolithic group; gaming preferences and motivations vary among gamers in important ways. Using survey data from over 140,000 gamers worldwide, we developed an empirical framework of gaming motivations and a validated tool to measure those motivations. We'll present the gaming motivations we identified, how they are related to each other, and how they vary by gender, age, personality, and geographic region. This is a data-driven talk where we focus on the surprising findings that emerged from the large data set.

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

  • GDC 2016
  • Nick Yee
  • Quantic Foundry
  • free content
  • Design
  • Design
  • Business, Marketing & Management
  • Business & Marketing
members only icon