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The Number One Educational Resource for the Game Industry

Session Name: 8 Ways to Succeed with Broadcasters (The Data May Surprise You!)
Speaker(s): Kathy Astromoff
Company Name(s): Twitch
Track / Format: Business, Marketing & Management

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Overview: As broadcasters' audiences grow larger, and the bond between them strengthens, game creators have begun experimenting with ways to tap into that relationship. In this session we will survey case studies of developers incorporating broadcasters in their design, discovery, monetization and engagement strategies. Each case study is based on actual data, and illustrates a potential best practice for further testing.

GDC 2016

Kathy Astromoff


free content

Business, Marketing & Management

Business & Marketing