| Session Name: | 8 Ways to Succeed with Broadcasters (The Data May Surprise You!) |
| Speaker(s): | Kathy Astromoff |
| Company Name(s): | Twitch |
| Track / Format: | Business, Marketing & Management |
| Overview: | As broadcasters' audiences grow larger, and the bond between them strengthens, game creators have begun experimenting with ways to tap into that relationship. In this session we will survey case studies of developers incorporating broadcasters in their design, discovery, monetization and engagement strategies. Each case study is based on actual data, and illustrates a potential best practice for further testing. |
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