| Session Name: | 'The Witcher 3: Wild Hunt' Theory and Practice of Gamer-Centric Brand Development |
| Speaker(s): | Marcin Iwinski |
| Company Name(s): | CD Projekt RED |
| Track / Format: | Business, Marketing & Management |
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| Overview: | Successfully managing your IP and taking your game to the market is as difficult as creating a good game. This talk will include an elaboration on the logic behind the decisions made during pivotal moments of The Witcher 3: Wild Hunt marketing & communication lifecycle, thoughts on transparent SKU creation, and a comparison of the team's actions with those taken by key industry players. The lecture will also deliver a set of best pre and post-release practices game developers can immediately incorporate into their business. |
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