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The Number One Educational Resource for the Game Industry

Session Name: 'The Witcher 3: Wild Hunt' Theory and Practice of Gamer-Centric Brand Development
Speaker(s): Marcin Iwinski
Company Name(s): CD Projekt RED
Track / Format: Business, Marketing & Management
Overview: Successfully managing your IP and taking your game to the market is as difficult as creating a good game. This talk will include an elaboration on the logic behind the decisions made during pivotal moments of The Witcher 3: Wild Hunt marketing & communication lifecycle, thoughts on transparent SKU creation, and a comparison of the team's actions with those taken by key industry players. The lecture will also deliver a set of best pre and post-release practices game developers can immediately incorporate into their business.

GDC 2016

Marcin Iwinski

CD Projekt RED

free content

Business, Marketing & Management

Business & Marketing


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