You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: Everyone Can Do PR - The 5 Pillars & Pitfalls of Indie Games PR
Speaker(s): Thomas Reisenegger
Company Name(s): ICO Partners
Track / Format: Business, Marketing & Management
Overview: In today's crowded games market that sees hundreds of game releases each month, getting overlooked is one of the biggest threats for indie games.
This session covers the 5 PR pillars indie studios doing their own PR should prioritize in order to get heard by press, youtubers and streamers. This 5 key areas are backed up with practical examples and by showing data such as effects of PR stunts on media coverage and sales.
The talk also covers 5 typical pitfalls in indie games PR and 5 future trends that will shape how to do PR as a small game studio in the future.

GDC 2016

Thomas Reisenegger

ICO Partners

free content

Business, Marketing & Management

Business & Marketing