|Session Name:||The Power of Fanbase: Growing Your Audience with Twitch (Presented by Amazon)|
|Track / Format:||Business, Marketing & Management|
In the future, the top games will have fully realized fan bases that will drive their user acquisition and engagement engines. Without it, high customer acquisition costs and low customer life-time value can sink any game. How can you turn your players into fans? Broadcasters need interesting content to show on their channels, and game developers need to get their games in front of players. Leveraging Twitch in your game development process helps build an audience and keep them interested. Come hear experienced broadcasters and developers discuss new content opportunities you can use to expand your broadcast and better engage viewers with Twitch.