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The Number One Educational Resource for the Game Industry

Session Name: Collaboration, Not Competition: Growing Your Community Through Studio Partnerships
Speaker(s): Alex Hayter
Company Name(s): Torn Banner Studios
Track / Format: Business, Marketing & Management

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Overview: Any single game property has limited reach in its own community. So why not grab a piggyback ride on another game's playerbase, and provide one in return? Cross promotion between studios is a growing trend in the games industry, representing a low cost way to reach thousands of new players while building important relationships. This talk will detail Torn Banner Studios' approach to studio collaborations and cross promotions, from DLC packs to simple fan service and community cross-pollination.

GDC 2016

Alex Hayter

Torn Banner Studios

free content

Business, Marketing & Management

Business & Marketing