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|Session Name:||Getting the Message: Machine Learning + In-Game Messaging FTW!|
|Company Name(s):||Pixelberry Studios|
|Track / Format:||Business & Marketing|
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|Overview:||Game analytics has come a long way, with some studios using predictive analytics. But even the most hyped machine learning algorithm can fail to move the needle. This case study session closely follows one such real world failure, even though the marketing promotion was powered by a very accurate machine learning algorithm. Come learn how and why machine learning did not work in this instance. Explore all the ways Pixelberry Studios tried to "fix" it and learn about what finally "worked": uplift modeling. If you are already using predictive analytics, come learn what to avoid and bring home a new trick. Don't start your new predictive analytics project without hearing these war stories from Pixelberry Studios.|