GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
|Session Name:||Crafting Promotions That Work, and How I Created One That Didn't (Presented by Amazon)|
|Track / Format:||Monetization|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||Building your game is the hard part, but not the last part. Even the best apps need a solid promotion strategy to gain visibility and adoption. In this session, Amazon Developer Evangelist, Mike Hines, will share what he learned about creating promotions that work from appealing to influencers to the best time to launch an In-App-Purchasing sale.|