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|Session Name:||Data-Driven Community Management: How to Use Your Existing Data to Drive Powerful Levels of Participation|
|Track / Format:||Community Management Summit|
|Overview:||What if you could use data to drive the engagement you need? You would know exactly how to to have the biggest impact. This talk will explain a new approach to managing an online community. This approach is rooted in scientific principles borrowed from social psychology and statistics. During this talk you will learn how to focus on your big wins. This will explain how to build a data-driven model, apply the latest insights from social psychology, and influence your members to participate in a way that finally drives value.|