GDC Vault is part of the Informa Tech Division of Informa PLC
This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
The Importance of Working with Influencers to Grow Your Game's Audience
With the rise of Twitch, YouTube, Beam, and Facebook Live, it is more important than ever to reach out to your community's influencers. The challenge now becomes figuring out how to take advantage of these platforms to launch or grow your game. Becky Taylor, who has launched over 30 games on Steam and worked with some of the industry's biggest influencers, will discuss how to find the perfect influencers for your game, and ensure your influencer efforts always drive sales. She'll also share a framework for how to structure a campaign and how to avoid the wrath of the FTC.
Did you know free users get access to 30% of content from the last 2 years?