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The Number One Educational Resource for the Game Industry

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The Importance of Working with Influencers to Grow Your Game's Audience


With the rise of Twitch, YouTube, Beam, and Facebook Live, it is more important than ever to reach out to your community's influencers. The challenge now becomes figuring out how to take advantage of these platforms to launch or grow your game. Becky Taylor, who has launched over 30 games on Steam and worked with some of the industry's biggest influencers, will discuss how to find the perfect influencers for your game, and ensure your influencer efforts always drive sales. She'll also share a framework for how to structure a campaign and how to avoid the wrath of the FTC.

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