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Session Name Community Snowballing in 'PlayerUnknown's Battlegrounds': From Pre-Alpha to 20 Million and Counting in Early Access
Speaker(s) Sammie Kang
Company Name(s) PUBG Corp.
Track / Format Business & Marketing
Overview 'PlayerUnknown's Battlegrounds' became the 2nd most watched game on Twitch in August, only four months after its launch on Steam Early Access on March 23rd, 2017. Many people wondered how it came out of nowhere and became a Twitch sensation. In this talk, the lead community manager of PUBG will be covering how PUBG began interacting with a small community since its pre-alpha test, and what community activities and programs were executed to drive growth of the community during its first and second alpha test until Early Access.

GDC 2018

Sammie Kang

PUBG Corp.

free content

Business & Marketing

Business & Marketing


UBM Tech