You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


The Number One Educational Resource for the Game Industry

Session Name: Marketing on Zero Budget
Speaker(s): Mike Rose
Company Name(s): No More Robots
Track / Format: Game Career Seminar

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

Overview: There's plenty of advice floating around about what to spend your marketing budget on, but what if your budget is zero? Mike Rose of publishing label No More Robots spent close to zero marketing dollars making downhill biking game 'Descenders' a success, and in this talk, he shares exactly how he got press, streamers, YouTubers, deals, and sales while spending the bare minimum on marketing.

GDC 2018

Mike Rose

No More Robots

free content

Game Career Seminar

Game Career / Education